/individuals
This project was in collaboration with the Amsterdam Fashion Institute (AMFI) and the creative team of 'Individuals'.
Individuals is the AMFI owned fashion brand designed, produced and marketed by third year students of this integrated fashion college.
A small group of 'young creatives' created - under supervision of Koert Broekman, teacher at AMFI - the concept, design and general programme of their own store. As part of AMFI's 'reality school concept' the students were, and still are, responsible for the actual realisation and running of the in January 2006 opened statement store.
