/HFMtalentindex
Stand concept and design for HFMtalentindex at the Performa fair for Human Resource.
/briefing
"Communicate our product; online HR assessment in a clear and obvious manner, with use of our corporate identity. Other stands on the fair can be very boring, we want something different!"
/concept
Unlike all other participants at Performa, use of obvious brand signs and other aggressive communication are banned. Hereby creating more focus on 'people'. The use of one color, only shades of (corporate color) dark orange, results in a balanced, but prominent whole.
Project team: Erjan Borren, Koert Broekman
With this fresh design approach the stand won the prize 'Best Stand Design Perfoma 2007'
